Grade Levels: 6th Grade, 7th Grade, 8th Grade, 9th Grade, 10th Grade, 11th Grade, 12th Grade,
Synopsis: To make one design fit on business cards, trucks and buildings, you need to be an expert on the concept of scale. Featured: Trent Fleming, project manager, Sussman, Prejza & Company.
Running Time: 2:59 minutes
Every company would like to have instant recognition from potential customers. If someone already uses a product or service that you produce, you want them to know where it came from. If you are creating an advertisement or commercial about a product or service, you want to be sure the viewer knows where to go to buy what is being advertised.
One technique for accomplishing these goals is the creation of an image that comes to stand for your company, and the use of that image on products, packaging, advertisements, stationery, and even company trucks and buildings.
This image may or may not contain letters and words; it can be a drawing, a symbol or simply the name of your company in a particular font. Whatever it looks like, once you have invested in its creation and use, it can become an extremely valuable corporate asset.